National Center for Missing and Exploited Children: 21st Century Milk Carton … Missing Kid Saver
The National Center for Missing & Exploited Children has just come up with a high tech, 21 century version of the milk carton. Instead of missing children on a milk carton, missing children on your computer screen saver. Fantastic idea.
WASHINGTON (CNN) — The National Center for Missing and Exploited Children has launched a 21st century take on milk carton advertising: a downloadable computer screensaver that flips through photographs of missing kids.
A picture of missing 3-year-old Shahid Lowther-Ray who went missing in 2002 in California.
Developed in partnership with a private software company, Global Software Applications, the rotating screens display a missing child’s picture and profile, tailored according to the region of the United States where the computer user is located
The 21st Century Milk Carton
More than 4,000 children are missing, said the Center’s executive director, Bob O’Brien. The screensaver is a great way “to get more and more people engaged” in finding kids.
Since the milk carton advertising of the 1980s, the organization has tried working with private companies who fax and regular mail the pictures. Any method to get the pictures to the public works. One in six children featured has been found as a result of someone seeing their picture.
Screensaver replaces milk carton in missing kid search
Download a photo screensaver, and potentially save a missing child. That’s the message from the child-safety group behind the Amber Alert system.
The National Center for Missing and Exploited Children (NCMEC) released in the last week a “Missing Kid Saver,” downloadable software for people running most Windows operating systems. The application will draw on idle computer power to display updated news, information and photos on missing or abducted children from the NCMEC.